Extends Major Broadcast Campaign to Gilbarco Veeder-Root’s Applause TV with Outcast
SANTA MONICA, Calif. and Greensboro, NC – November 30, 2011 – Outcast, the largest fuel television network, and Gilbarco Veeder-Root, the leading provider of fueling technology, announced today a new marketing campaign with Cricket Communications, Inc., a leading provider of wireless services. The campaign will direct consumers at the gas pump to the nearest location where Cricket products are sold and will run at the pump on Gilbarco’s Applause TV and Outcast’s installations in the top 67 DMAs throughout the country.
Cricket’s “Your Call” marketing campaign will highlight Muve Music, an unlimited talk, text, web and music download plan for consumers. Viewers at the pump will see a 15-second spot followed by a 5-second personalized map, only available at Outcast-outfitted stations, that will direct the viewer to the nearest retail location where they can purchase Cricket products.
“Our on-the-go audience spends $9 billion annually on handset and cell phone bills and represent some of the heaviest users of mobile products and applications. As such, we’re thrilled to promote Cricket’s attractive unlimited mobile plan to our audience of mobile power users,” said Nathan Gill, Chief Revenue Officer for Outcast. “The proximity of our network to major retailers not only enables us to promote the offer, but also to drive each consumer to the nearest Best Buy location.”
The Cricket campaign will target busy, active consumers at the pump. According to the GfK MRI 2011 study, Outcast’s active audience spends 24% more on their cell phone bills per month than the heaviest TV viewers, and they are 146% more likely to own a smartphone.
“Partnering with Outcast allows us to reach busy on-the-go consumers that can’t be reached solely through traditional broadcast advertising,” said Jaime Vasquez, vice-president, marketing for Cricket. “Outcast has proven to be an extremely effective platform that complements our broadcast campaign, increases our viewership and provides relevant and targeted information for our audience.”
Applause TV is the industry-leading forecourt digital out of home marketing solution that allows retailers to entertain and inform their customers, while providing them with reasons to come inside convenience stores for foodservice, beverages and snacks. The system delivers third party national advertising, retailer advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons at the fuel dispenser. Cricket joins Outcast’s all star list of over 25 content providers which includes NFL Network, The US Department of Transportation, CBS, ABC, Comedy Central, Warner Brothers Pictures, as well as community-oriented content, including Amber Alerts.
Outcast is a premiere digital media company reaching active, affluent, on-the-go consumers. The company consists of the two channels, PumpTop TV and the Health Club Media Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroitand Chicago. For more information, please visit www.Outcast.net.
ABOUT GILBARCO VEEDER-ROOT
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 17 of the top 20 convenience store operators in theU.S. Gilbarco Veeder-Root. Technology with a human touch.
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.8 million customers. Cricket products are available nationwide. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.