KSS Fuels Expands Traffic Intelligence Database

KSS Fuels Expands Traffic Intelligence Database

Enhances Position as North America’s Most Comprehensive Source of Traffic Count Data

Florham Park, NJ – November 9, 2011 – KSS Fuels today announced a major update to its globally recognized traffic database source, MPSI TrafficMetrix, which now contains almost 1.3 million traffic counts. The enhancements for 2011 continue to position MPSI TrafficMetrix as the number-one source for the most up-to-date traffic-related demand data intelligence in North America.

In addition to refreshing and extending key traffic data, KSS Fuels has developed analytic tools to improve the accuracy of the placement of traffic data on street files. Working to standards established by the Tiger Accuracy Improvement Program, this ensures that traffic intelligence is accurately plotted on maps for subsequent analysis.

“The key source of consumer traffic count data intelligence, our MPSI TrafficMetrix delivers the most comprehensive, accurate and up-to-date traffic information available in the marketplace,” said Bob Stein, president and CEO of KSS Fuels. “Our newly developed ‘Current Year Estimates’ analytics bring historical traffic counts up-to-date for current use in knowing consumer demand at retailers’ sites.”

KSS Fuels now delivers two major components of traffic intelligence – actual traffic counts throughout North America and “Current Year Estimates,” a proprietary statistical technique to bring older traffic counts up-to-date.

About KSS Fuels

KSS Fuels is the leading global provider of fuels pricing and retail network planning software, analytics and consulting services to companies in the oil & gas, convenience store, grocery and retail industries. KSS Fuels helps fuel retailers, distributors and marketers implement effective pricing solutions to increase profitability and analyze retail networks to pinpoint growth opportunities and optimize capital investment to enhance operational performance. The company has North American headquarters in Florham Park, NJ as well as regional offices in Florida, Illinois, Ohio, Oklahoma and Texas and international operations in Canada, China, India, Japan, Korea and South Africa, with headquarters in Manchester, United Kingdom.